Key Account Management training

Overview

The world of Key Account Management is increasingly challenging and as a result relies more heavily on the relationship with the buyer(s) than it does on the actual portfolio of products and services, their quality and the price.

Effective strategic Key Account Management will contribute to significant profits on sales and consequently is often considered the most demanding and rewarding part of the sales function.

Infinity offers Key Account Management Training, customised to your specific business and industry requirements. The bespoke programme is usually delivered over 2 days and focuses on maximising the potential of business critical Key Accounts.

Our Key Account Management training

Our programmes are truly bespoke and not ‘off the shelf’.  Following initial consultations with you, we design and then deliver a client and market specific Key Account Management training programme. The focus is strongly on maximising and maintaining Key Accounts, strategic planning, relationship building and incorporates behavioural styles.

The Key Account Management training can be tailored to accommodate the following levels:

·       Implementing Key Account Management

An introductory and potentially exploratory workshop for those organisations and divisions looking to implement Key Account Management. The workshop looks at the required changes in strategy, culture and operational tactics for the process to become a reality and enables the measurements to be put in place to monitor progress.

·       New and recently promoted Key Account Managers

Provides a foundation for the move to a new way of selling. A wide range of subjects are investigated including Relationship Selling, Key Account Management operational activities, negotiation, territory planning, behavioural styles and multi level selling.

·       Advanced Selling and Strategic Key Account Management

For experienced Key Account managers and seasoned territory managers looking to improve the performance of their tiered account hierarchy. The highly contextualised workshop looks at the behaviours of Key decision makers so delegates are able to adapt their behaviour and language to be seen as a more senior player. Organisations frequently revisit their account planning process after the training and adopt a new Key Account charter.

·       Key Account Management Master Class

Focussed on one or more of Key Accounts, the master class reviews the planning for a specific customer or range or organisations and looks at ways to improve situations. Generally conducted with the account team and looks to hone behaviour and activities to generate the maximum return from the key account.

If you are looking for  Key Account Management training that delivers results then please phone us on 0800 112 3436 to discuss how we can share your vision!

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